
We believe that healthcare is the foundation of a secure retirement. Medicare is one of the most important transitions you will make, and it shouldn't be a source of stress. Our mission is to provide the clarity, expertise, and personalized advocacy you need to choose your coverage with total confidence.

Elka Soussana is the CEO and co-founder of Simpler Horizons Insurance Solutions, where she has dedicated her career to helping people confidently navigate Medicare. Known for her ability to turn a confusing Medicare process into a clear path forward, Elka and her team have helped over 25,000 seniors make confident healthcare decisions while giving them something even more valuable: peace of mind. She serves as the Medicare Chair for CAHIP Los Angeles, is a member of the NABIP Medicare Advisory Group, and serves on the board of the Foundation for Senior Services. A Los Angeles native, Elka enjoys baking her signature Italian raspberry tart, golfing, playing mahjong, and spending time with her husband of 28 years, their four children, and her growing family.

GHW Partners is focused on providing an intentional, elevated experience for the entrepreneurs and producers dedicated to long-term impact.
We were founded on a singular belief: true partnership means creating a space where top leaders receive the strategic support, guidance, and challenge required for meaningful, sustained growth.

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